PRINCIPLE 9, EGOISM IS THE WAY TO GO!
The Ninth Principle of Self-love is to see that you must do everything altruists
say you must do but the only difference is to have respect for yourself. This
way you manage to retain the benefits of altruism and improve on it by putting
in some egoism. Egoism is good and harmless. Even if neither altruism or egoism
is perfect, we should go for egoism for egoism is the best of the two.
To practise self-love properly and to win the blessings it gives you have to do
EVERYTHING you do because you love solely yourself. You do not help the sick man
lying on the street because it is your duty. Duty is a dirty word. You do it
because you want to prove that you are good and not to others but to yourself
though the positive feedback from others will help you see your goodness better.
In plain language, you do it to feel or at least think better about yourself
though you already feel good about yourself. You do it to open up your powers to
make yourself happy by having this reminder about how good you are. That is a
good thing only as long as you are sure you will not feel bad about yourself if
you fail to be good. If that happens get up and make amends straight away. If
you know the secret of happiness, which is to realise that you don’t need
anything but yourself, you will manage to keep a firm hold on your high regard
for yourself. When others ask for help and they really need it then help them
because you see it as an invitation from them to love yourself by improving
yourself and for you to feel you are making a good difference in the world. Make
everything you do a gift to yourself telling yourself that you love yourself and
are open to the pleasure of happiness because everything you do is for your own
pleasing anyway even if it is something you feel you can’t get out of doing but
the only trouble is we keep forgetting how to draw the best feelings out of what
we do. In other words, you do what good you do not for others but for you.
When I help a person because I like them and go to a lot of trouble for it
people say I am unselfish. This is not true and they know it. Liking is a
self-centred act. It means I get something out of helping them. That is what I
am doing it for. Let me explain. Liking you means only that I get pleasure from
you. It is not you I value but what I get out of you.